Instagram Chief Adam Mosseri Introduces Major Feed Customization Update
Instagram Chief Adam Mosseri Introduces Major Feed update to feed customisation, one of the platform’s biggest moves to date to give users more say over what lands in their Home feed. The new feature, “Your Algorithm,” lets users review and change the topics Instagram believes they’re interested in and make recommendations more relevant and personalised. The update reflects Meta’s increasing focus on transparency and user choice, especially as artificial intelligence plays a larger role in content recommendations. That means students, creators, and everyday users will have a better chance of shaping their Instagram experience than simply relying on automated suggestions.
In recent years, Instagram has been increasingly using AI-powered recommendations to surface content from accounts that users don’t follow. That’s helped people discover new creators, but many users also said they worry about losing control of their feeds. The new customisation tools are intended to restore that sense of control by giving users a direct say in the topics that appear in their feed, said Adam Mosseri. The rollout builds on similar customisation features previously introduced for Reels and extends them to Instagram’s main Home feed.
Latest Instagram Feed Customization Update and Rollout Date
In June 2026, Instagram announced that the “Your Algorithm” feature is officially rolling out to the main feed. The rollout will be gradual, which means that not all users will get the feature immediately. Usually, Instagram rolls out big changes in phases, seeing how they work and getting feedback from people before making them available everywhere.
The update allows users to view the topics that Instagram has associated with their interests and edit them to receive more customised suggestions, Adam Mosseri said. Future versions are also expected to offer more customisation options than just topic preferences.
Official Information About the New Feed Controls
The official announcement came through Instagram’s newsroom and Adam Mosseri’s official communication channels. Keep an eye on official Instagram sources for feature availability and rollout updates.
- Platform: Instagram
- Feature Name: Your Algorithm
- Availability: Incremental worldwide rollout
- Developer:Meta Platforms
- Source: Adam Mosseri and Instagram Official Website announcements
How to Use Customisation Feature
- Open the newest version of the Instagram app.
- Log into your Instagram account.
- Head to your Home feed.
- Search for “Your Algorithm” or recommendation settings if available.
- Review the proposed interest topics.
- Add, remove, or change topics to suit your liking.
- Save your changes and keep browsing for current recommendations.
Important Instructions Before Using the Instagram Feed Controls
Before searching for the new feature, users should update their Instagram to the latest version. It’s a gradual rollout so some accounts may get access before others. Instagram also recommends content based on spending time engaging with content you really like, too. Likes, saves, shares and the way you consume content will continue to factor into recommendations, along with the new manual controls.
- Please keep the app up to date.
- Use the official Instagram settings only.
- Do not use third party apps that claim to unlock new features.
- Features availability may vary by region and account.
- Continue engaging in content that appeals to you.
Why Adam Mosseri’s Instagram Feed Update Matters
The change to offer customisable feed controls marks a big change in how Instagram approaches recommendation algorithms. The platform is providing users more transparency as to why they’re seeing certain content, rather than operating totally behind the scenes. This allows a more transparent experience and helps users find content that is more suited to their interests.
This helps students find educational content more easily, by giving priority to topics relevant to their studies. Content creators also benefit, since users that are interested in their niche are more likely to receive relevant recommendations. Instagram continues to employ artificial intelligence to improve its recommendations and is giving users a say in those AI decisions.
What Users Should Expect From Future Instagram Feed Enhancements
Adam Mosseri has said Instagram will extend customisation beyond just choosing topics. More controls for types of content, interests, moods, and other recommendation categories could be added in future updates. Meta has not said when these improvements will be officially launched, but says giving users more control over their experience is a long-term priority.
As Instagram evolves, users can expect even more transparency around how recommendation systems work. The updates are designed to balance AI-driven discovery with meaningful user choice, to create a more personalised and satisfying social media experience.
Helpful Advice
If you have the feature enabled on your account, spend a few minutes reviewing your recommended topics and updating them to reflect your current interests. Instagram’s AI is still learning from you, so keep interacting with the content you like as you normally would. If the feature doesn’t immediately jump at you, that’s okay. Big Instagram updates are usually rolled out in stages for different countries and accounts.
